For many years we have the opportunity to meet with many chefs who are searching for the best ingredients to create a chef's pleasure menu by challenging the flavor potential of ingredients such as experimenting in a chemical laboratory to create their own secret recipes . For many years we have the opportunity to meet with many chefs who are searching for the best ingredients to create a chef's pleasure menu by challenging the flavor potential of ingredients such as experimenting in a chemical laboratory to find recipes in own. Many chefs have similar concepts that respect the taste of the ingredients and the maximum safety of the user.
This article arises from sitting and talking to our Japanese teacher who teaches the coking class of a Japanese desserts and breads that it is very shocking when the teacher visited Thailand and found out there’s no separation between organic and non-organic ingredients as they are all kept in the same freezer. The teacher further mentioned that it would be good if one day the whole world could remove the organic label away because everything that is sold is all organic. Listening to the teacher, there was a slight stumble. So, we would like to invite you to see an overview of organic changes in many countries today.
Wholefood : Leading organic supermarket in America. At present, there are 310 branches, but we have the opportunity to visit the San Francisco branch. This branch can be said that we are almost the only Asian people in our time. There are orderly zones. It is partly divided into the Local farmer zone which means that the products of San Francisco’s farmers are on in this zone in order to ensure that people get fresh produce every day. The local vegetables tend to be different all the time because not every type of vegetables is available every day. Here, 90% of products are organic, whereas the rest of the products such as drugs and commodities are not. However,we think that 90% is an efficient rate already to live an organic life when you are in a busy city like San Francisco.
Organic is ordinary : Fukuoka Japan, Organic is ordinary shop, located on the 1st floor, building HAKATA RIVERAIN MALL HAKATA RIVERAIN MALL is a Select Shop that sells organic products. We call this shop a comfortable seat shop because not only the drinks themselves that are refreshing and healthy, but we can also bring our laptop to work and enjoy at the shop. There are also many brands of products that the shop has carefully selected to be safe, including cosmetics. In addition, there are a variety of services here. The Organic is ordinary shop now offers hair services, perming, coloring from natural colors which are certified as organic color.
As for Thailand, now many brands are paying attention to the use of natural materials. Although it is not very mass, but finding a raw material or product in Bangkok and large cities is not as difficult as before anymore. Most recently, we had the opportunity to visit the organic events of Southeast Asia 'BIOFACH Southeast Asia 2019 and Natural Expo Southeast Asia 2019' held in Muang Thong Thani during 11-14 July 2019, we have seen many newly emerging organic stores and brands. I think it's a good sign. There are farmers from a variety of provinces as well as there are modern business people interested in investing in the safe product processing business. Many brands have started using designs to create new images for safe products, including activities such as seminar, discussions, and training. When we compare to developed countries like Japan or America: although we may not look modern or exceptionally in extreme ideas, but the Thai charm that combined in, is secretly cute and approachable as well.
We personally hope that the drive towards organic raw materials has hope and this market has so much potential for growth. The two countries that we have mentions have one common goal: working together as a teamwork. Growers pay attention to raw materials.Intermediaries responsible for creating value Increase the value both from communication, design. Buyers are understanding and pay attention to details. There is public-private sector who works together to fulfill the missing parts with things they are good at, while public sector works with agricultural department and commerce collaboratively work in many ways with many countries to ensure that the product quality is safe and can be sold. We believe that now Thailand is driving this forward, with people being another driving force in the movement of material, safety and sustainability.
Author
Nattaporn Pinpech
Creative / Story teller